B2B and wholesale
A senior Shopify team for established brands that sell to wholesale accounts, dealers and the trade: we work out how your accounts should buy, set B2B up properly and build the tools your team is missing, as we have for Zia Tile, Nature's Answer and BSD Haus.
+6 years partnered
A trade program on the same Shopify store as retail, with delivery dates read from NetSuite.
Services included:
Moved from WooCommerce with its wholesale accounts. New retailers and practitioners apply on the store.
Services included:
The Conspire Build: trade and distribution programs, each with its own application and pricing.
Services included:
+7 years partnered
A Shopify store for healthcare practitioners only, with NetSuite behind it.
Services included:
Moved from WordPress. Dealers apply, are approved and place bulk orders on the same Shopify store.
Services included:
What we worked on
Zia Tile
A Los Angeles tile brand. Its trade buyers are interior designers, architects, contractors and developers.
Zia Tile's trade customers apply on the Shopify store and, once approved, shop the same store as everyone else at trade pricing. Builders plan around delivery, so every product page shows when the tile will arrive for the square footage being ordered, read from Zia's NetSuite. Almost every tile order starts with a sample, so we built sample ordering into the product page, with a follow-up for customers who have not yet come back for the full order.
Nature's Answer
A herbal supplement manufacturer. Its wholesale buyers are retailers, distributors and practitioners.
When Nature's Answer moved from WooCommerce to Shopify, its wholesale accounts came with it, each set up as a company in Shopify's own B2B on pricing the team controls. New retailers, distributors and practitioners apply on the Shopify store and attach their resale certificate and tax ID. The team approves an application and the account is ready to order at the right prices. The application runs on an app we make, B2B Onboarding & Wholesale.
What changed Approved accounts land in Shopify B2B on the right pricing, with nothing typed twice.
BodyBio
A supplement manufacturer best known for BodyBio PC. Its B2B buyers are healthcare practitioners.
BodyBio sells to healthcare practitioners on a Shopify store of their own, one of four we built for the brand. Anyone can browse it. Only approved practitioners can buy: where a retail store says Add to cart, this one says Apply for a Practitioner Account. BodyBio's team approves each applicant inside their Shopify admin, and approval opens practitioner pricing, product documents and webinars. Practitioners then fill a whole order from the collection page. NetSuite sits behind every store, and we work with BodyBio's NetSuite team to keep the two in step.
What changed Average order value on the practitioner store rose sharply once practitioners could order from the collection page.
BSD Haus
A Los Angeles design-build studio with its own line of tile and hard goods. Its B2B buyers are trade customers and dealers.
BSD Haus came to the Conspire Build with trade customers and dealers already buying, and no system behind them. We set up two programs, trade and distribution, each with its own application and its own pricing. Applicants upload their documents, BSD Haus approves them, and from then on the account sees its own price on every product. The applications and pricing run on our app, B2B Onboarding & Wholesale. We also rebuilt the catalog so every shape and colour is its own product with its sample attached.
Replica Plants & Decor
A supplier of faux plants, planters and decor that sells to the wholesale trade only.
Replica Plants & Decor sells only to the trade, so its Shopify store has one job: serve approved buyers well. A buyer applies, and ordering opens once Replica approves the account. Approved buyers see trade pricing as they browse and plan each job in project lists, using our app, B2B Wishlist Project Planner. We built Replica's own rules into the cart, so nobody has to police them by hand: the order minimum, and a drop-ship program with its own approval and its own list of eligible products.
Impact Canopy
A maker of custom printed canopies, flags and table covers. Its buyers are teams, brands and event organisers.
Many of Impact Canopy's sales go through a rep. Its old product pages could show a price or a request form, never both, so a buyer who was nearly ready had to choose between checking out alone and starting over with sales. We rebuilt the Shopify store so both sit on one page: buy now, or ask for a free mockup and a quote without leaving. Each industry has its own page with the reps who cover it, and a request from a product page reaches the sales team with the product already attached.
How we approach it
Before anything is configured, we work out with you who your accounts are, how each kind should apply, what each should see and pay, and which orders still belong with a rep.
Company accounts with their locations and buyers, a price list for each kind of account, payment terms held on the account. Shopify has included this on every plan since April 2026. What matters now is whether it is set up the way your accounts buy.
NetSuite, or whichever ERP you run, stays the source of truth. We make the Shopify store agree with it on inventory, lead times, pricing and orders.
Where Shopify has no answer, we build a tool of your own: a report on how many sample orders turn into full orders, an approval screen for your team, a quote request that reaches your CRM with the product attached.
The fair test is whether the agency has wholesale programs running on Shopify today, and whether it did the thinking as well as the build. Conspire is a Shopify Plus Premier Partner and has worked only on Shopify since 2011. Zia Tile's trade customers shop the same Shopify store as retail at trade pricing, and we have done its development for more than six years. Nature's Answer approves retailers, distributors and practitioners onto the right pricing. BodyBio sells to healthcare practitioners on a Shopify store of their own. BSD Haus and Sto N Sho take dealer applications and orders on the stores we built.
A B2B portal no longer has to be a separate build. Shopify's own B2B gives each customer a company account with its locations, buyers, catalog and payment terms, inside your Shopify store. The work is in the decisions around it: who qualifies, what each account sees, and how an applicant becomes an account with nothing retyped. At Nature's Answer, wholesale applicants submit their resale certificates on the store and approval creates the company on the right catalog. BodyBio's practitioner store shows Apply for a Practitioner Account in place of Add to cart until an account is approved. The Nature's Answer step runs on our app, B2B Onboarding & Wholesale, which James Alexander Paints also used.
Custom pricing and net terms are the two things a wholesale account will not buy without, and the two that keep most wholesale orders in email. On Shopify, each company carries its own price list and its own payment terms, so an approved account sees its prices when it signs in and your team stops answering price questions. BSD Haus runs two tiers, trade and distribution, and each account sees its own price on every product page. When Portola Paints moved from WooCommerce to Shopify, its wholesale pricing tiers and trade customers came across intact. Where a rep still quotes the order, as at Impact Canopy, the request reaches the sales team with the product already attached.
In a wholesale business the ERP is the source of truth, and the Shopify store has to agree with it on inventory, pricing, orders and the dates you promise customers. Zia Tile and BodyBio both run NetSuite. At Zia Tile, lead times come from NetSuite, and each product page shows the arrival date for the square footage being ordered. At BodyBio, we work with the NetSuite team so that only approved practitioner accounts reach the ERP and case pricing on the store matches it. A connector moves the data. Our part is the Shopify side: where each field lands, what the customer sees, and tracing an order when the two systems disagree.
In a wholesale migration to Shopify the accounts matter more than the products: who is approved, what each one pays and what they ordered last time. Nature's Answer moved nearly 400 products, its customer records and its order history off WooCommerce, and its wholesale accounts now sit in Shopify B2B as companies. Sto N Sho moved from WordPress and added its dealer program in the same build. From Magento, we moved Marissa Collections, a retailer with a large jewelry catalog, to Shopify: product data cleaned up on the way over, old URLs redirected, and collection filtering and product pages rebuilt. Migration is part of the Conspire Build when a brand is moving to Shopify, never a service on its own.
What our clients say
Our apps
Where the same need kept coming up across clients, we built it once as a Shopify app. Each one is ours and each works with Shopify's own B2B. Plenty of the brands above use none of them.
01
Wholesale and trade applications, with documents, approved into Shopify company accounts.
02
Project lists by job or room that a buyer can send in as a quote request.
03
Quotes and invoices your customers open and pay from their own account.
How we work with you
Monthly retainer
Three tiers by brand revenue from $3M, from $6,000 a month on a 12-month commitment.
Fractional Shopify TeamsThe project
Builds start at $15,000 and most land between $25,000 and $45,000.
The Conspire Build
