Starting with Vital Proteins we began a journey of working with some of the top health & supplement brands on Shopify. From subscription management to SEO-driven sales, we've found key leverage points to help health brands increase AOV, improve retention and turn visitors into loyal subscribers.
Why Supplement & Health Brands Are Different
Subscription driven health brands don’t scale like traditional eCommerce. Customers expect flexibility and need guidance. Options to skip, delay, or swap deliveries - while brands still need to grow AOV through bundles, upsells, and cross-sells. Retention is everything, and SEO plays a bigger role here than most industries, with blogs needing to both educate and convert. Layer in quizzes, storytelling, and social proof, and you’ve got a customer journey that demands smarter design and strategy.
Our Approach
Our approach starts with mapping multiple customer paths via UX, storytelling, social proof, and science-backed content to build trust and drive lasting conversions. For the shopper who knows exactly what they want, we create a direct, frictionless purchase flow. For those who need education, we build experiences like quizzes or article-to-product journeys that guide them to the right solution. And for problem-driven buyers looking for help with gut health, immunity, or stress: we design content pathways that connect their needs to your products.
Subscriptions, Retention & Loyalty
Successful supplement brands make “subscribe and save” a obvious option. On product pages, in the cart, during checkout, and post-purchase. Retention depends on giving customers flexibility, with email flows that re-engage and subscription management tools that make it easy to delay or skip a delivery instead of canceling. Loyalty programs tie it all together, rewarding long-term subscribers, reducing churn, and creating natural opportunities to introduce new products.
Where great blog posts, make even better money. Supplements, SEO and articles that SELL
Successful Supplement & Health Brands leverage on-site content like no other. We're talking recent studies, recipes, personal growth stories, etc. This content drives traffic, and turns skeptics into customers. It's crucial these pages be optimized to convert.
Growth With Wholesale
Wholesale is often a key growth channel for supplement brands, whether that’s selling into gyms, wellness shops, or larger retailers. We’ve helped brands scale distribution through Shopify Plus B2B, dedicated expansion stores, and blended storefronts using tools like Wholesale GOAT. The right setup depends on your scale and strategy, but the goal is the same. Make it simple for wholesale partners to order, while giving your brand the infrastructure it needs to expand reach and grow customer base.
Tech Stack We Recommend
Subscriptions & Retention
Recharge (subscription management, churn reduction, rewards, delays)
Upsells / Cross-sells / Bundles
Rebuy cart + Recharge + custom bundles
Email & Retention Marketing
Klaviyo (flows, segmentation, ad audiences)
Landing Pages & Testing
Replo (A/B tests, campaign-specific pages)
Quizzes & Personalization
Octane AI: easy to assemble custom quizzes with all the logic, email capture and product recommendations you need.
Attribution & Analytics
Triple Whale / Elevar
UGC & Reviews
Okendo + Archive. Okendo for reviews primarily and Archive for dedicated UGC sections on pages.
Returns & Exchanges
Loop
Wholesale / B2B
Shopify Plus B2B or blended wholesale apps that work on any plan like Wholesale GOAT
Specializing in shopify since 2011
Our Services
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Business has increased 10x+ and they now sell wholesale and internationally.
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Business has increased 10x+ and they now sell wholesale and internationally.
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