We design and develop high-converting Shopify websites for tile and paint brands. From complex coverage calculators and sample ordering to streamlined product catalogs, we make it easy for customers to browse, buy, and re-order. As a Los Angeles-based Shopify Plus partner agency, we’ve worked with leading names like Zia Tile and Portola Paints, bringing deep experience in building materials and home improvement eCommerce.
Why Tile & Paint eCommerce Is Different
Selling tile and paint online isn’t like selling typical home goods. These are high-consideration purchases, often tied to renovations where the order value is larger and the stakes are higher. Customers aren’t just adding to cart - they’re trying to match finishes with floors, walls, and the overall look of a room.
That makes samples essential. Few customers will commit to a major order without seeing colors and textures in person first, so a smooth sample ordering flow is critical.
Beyond that, shoppers need clarity on quantities. A square footage calculator that factors in dimensions and overage can mean the difference between a confident purchase and cart abandonment.
And unlike most DTC categories, tile and paint brands also operate in the B2B space, supplying interior designers, architects, home builders, and developers. That adds layers of complexity - from trade accounts and wholesale pricing to managing large, custom orders.
For these reasons, tile and paint eCommerce requires a Shopify build that blends seamless UX with advanced functionality designed for the category.
Our Approach
For tile and paint brands, the buying journey is all about reducing friction and building confidence. Our approach starts with experience mapping, understanding both retail customers and trade buyers, and how they move from inspiration to purchase.
From there, we design sites that make the complex simple: intuitive browsing across large product catalogs, coverage calculators that do the math for customers, and streamlined sample ordering that drives full-size purchases.
We also build with the trade side in mind. Wholesale portals, tiered pricing, and account-based features that serve designers, architects, and builders. And throughout, we apply proven conversion principles and clean design so the website doesn’t just look good - it drives revenue.
Inspiration and Proof That Drive Confidence
Tile and paint customers aren’t making quick purchases - they’re reimagining entire spaces. That makes visual inspiration essential. Beautiful install photography, designer showcases, and lifestyle imagery give customers confidence in how a product will look in their own homes.
Equally important is clarity of use. Customers need to know whether a tile is suitable for kitchens, bathrooms, or outdoor spaces; whether a paint finish can hold up in high-moisture areas; and how installation works in real-world settings.
We build Shopify experiences that let customers shop the way they think. By space (kitchen, bath, outdoor). Color and mood (warm neutrals, coastal blues, Palm Springs pinks). Material and finish (marble, terrazzo, cotto, limewash). Feel (handmade, imported, or inspired by iconic places like Venice).
By combining inspiration with practical guidance, we reduce hesitation and turn browsing into confident orders.
Sell the outcome not the product
When customers shop for tile or paint, it’s nearly impossible to picture the end result from a single swatch or tile photo. What sells is the finished space - the kitchen backsplash, the outdoor patio, the bathroom retreat. By weaving real-life imagery into product pages, collection views, mood boards, and even product card hovers, we help customers imagine the outcome and buy with confidence.
Growth With Wholesale
Wholesale is often a key growth channel for supplement brands, whether that’s selling into gyms, wellness shops, or larger retailers. We’ve helped brands scale distribution through Shopify Plus B2B, dedicated expansion stores, and blended storefronts using tools like Wholesale GOAT. The right setup depends on your scale and strategy, but the goal is the same. Make it simple for wholesale partners to order, while giving your brand the infrastructure it needs to expand reach and grow customer base.
Best Shopify Apps
Wholesale / B2B
Shopify Plus B2B and Wholesale GOAT. The latter can power everything for you if you're not on Plus. Otherwise, it's a good compliment to Plus with customer onboarding and project planning enhancements.
Upsells / Cross-sells / Bundles
Rebuy cart + Recharge + custom bundles
Email & Retention Marketing
Klaviyo (flows, segmentation, ad audiences)
Quizzes & Personalization
Octane AI: easy to assemble custom quizzes with all the logic, email capture and product recommendations you need.
Attribution & Analytics
Triple Whale / Elevar
UGC & Reviews
Okendo + Archive. Okendo for reviews primarily and Archive for dedicated UGC sections on pages.
Ready to grow your business?
To discuss you project please select convenient date & time for you and we will contact you!
Business has increased 10x+ and they now sell wholesale and internationally.
7+ Yr
Business has increased 10x+ and they now sell wholesale and internationally.
5+ Yr
Unlocked millions in previously untapped eCom revenue. Increased food truck visibility.
6+ Yr
Last Island
Bramble Kids