Overview
Our challenge was to create a full digital identity as a foundation for a revamped eCommerce experience / primary brand website. We chose Shopify as a solid + easy to manage eCommerce CMS foundation on which to build the site and implement new strategic initiatives such as subscriptions and email list growth.
- Discovery
- Art/stylistic website direction
- Website design & development
Adaptable Hero
We designed a hero that adapts to any type of content that gives the client to feature products, collections, promos and other highlights in an easy way.
Mobile Optimized
While we start with desktop designs since they're the most robust, we always make sure that mobile is fully optimized given the vast majority of traffic takes place on a mobile phone.
Quick Add-to-cart
We wanted to make it easy as possible for customers to add to cart to minimize any purchasing friction. To accomplish this we developed custom functionality that allows users to adjust the variant, the quantity and add to cart directly from the homepage, collection pages, and any other pages that contain product cards.
