Last Island

Overview

Conspire partnered with Last Island Wild Louisiana Shrimp to bring their story and product online through our Guided Build program. Last Island had never sold directly to consumers before, so the new Shopify site needed to introduce the brand, tell a compelling story about local shrimping, and create a seamless path to purchase.

The result is a vibrant, modern website that pairs dockside authenticity with premium eCommerce UX. By combining strong art direction with conversion-focused design, Last Island is now able to deliver Louisiana’s purest shrimp directly to customers nationwide.

Project Highlights

• Guided Build process with a collaborative approach and rapid iterations

• Fresh brand system with new fonts, color palette, and custom art direction inspired by coastal Louisiana

• Story-driven strategy centered around local fishermen, sustainability, and healthier shrimp versus imported alternatives

• Bite-sized communication with short, digestible modules and custom iconography to explain freshness, convenience, and eco-friendly packaging

• Subscription-ready with a simple, clean recurring order signup to drive repeat customers

• Micro-animations that give the site personality and a sense of liveliness

• Optimized UX flow from education to value building to purchase, structured to maximize conversion

• Recipe-driven content strategy using the blog to inspire cooking and drive cravings

Storytelling & Value Building

Unlike many seafood sites that focus only on product shots, Last Island’s strategy centered on storytelling. We crafted homepage and product modules that highlight:

• The local shrimping heritage

• Why wild-caught shrimp are superior to farmed imports

• Environmental and health benefits

• Dockside-to-door convenience

This approach builds trust and increases perceived value, helping customers feel part of a movement to support generational Louisiana shrimpers.

UX & Design

Every module was intentionally designed to make the shopping experience simple and compelling. Bite-sized sections with custom icons make benefits instantly clear such as 3-minute defrost time, half-pound packaging, and compostable bags. A bright, marine-inspired color system brings energy, while soft animations add a sense of craft and movement without distraction.

Recipe & Blog Integration

To go beyond product education, we created a recipe-focused blog. This section is designed to:

• Show simple, approachable ways to prepare Last Island shrimp

• Inspire customers with flavorful, mouth-watering dishes

• Position the shrimp as versatile and restaurant-quality

• Drive purchase intent by making readers imagine the taste before they buy

This blog strategy doubles as a content marketing engine that supports SEO, boosts customer confidence, and creates craveable pathways that lead directly to the product pages.

Subscription Experience

Knowing seafood lends itself to repeat purchasing, we built a clean and intuitive subscription signup flow. Customers can set recurring deliveries without confusion, while the design keeps the focus on product value instead of technical complexity.

Outcome

The new Last Island Shopify site gave the brand its first real digital home, elevating both the product and the mission behind it. The site now:

• Communicates the authentic Louisiana shrimping story in a clear, emotional way

• Converts browsers into buyers with a streamlined purchase journey

• Positions the brand as premium, trustworthy, and sustainable

• Provides a scalable foundation for growth through subscriptions and new marketing initiatives

Last Island now has a platform to grow its DTC business, educate customers about the difference between wild and farmed shrimp, and support Louisiana’s fishing community with every order.