Bramble Kids Case Study

Overview

Conspire partnered with Bramble Kids to launch their first Shopify storefront through our Guided Build program. As a new brand, Bramble needed a site that introduced their creative craft kits, told a compelling brand story, and created a simple path to purchase for parents.

The result is a playful yet conversion-driven website that balances kid-friendly fun with parent-friendly clarity. By combining unique art direction with CRO strategy, Bramble now has a scalable online presence ready to grow alongside their expanding product line.

Project Highlights

• Guided Build process with a collaborative approach and rapid iterations

• Unique art direction blending bold colors, approachable typography, and playful touches

• Conversion-focused structure with bite-sized communication for quick scanning

• Custom iconography to highlight benefits like “all materials included” and “mess contained”

• Built on the Horizon Shopify theme, giving Bramble full flexibility to edit and expand without development support

• Clean subscription signup to encourage repeat customers

• Launch completed within one month, meeting a tight timeline

Unique Art Direction

We explored multiple directions before landing on a style that combined bold colors, approachable typography, and playful details. The final direction captures the joy and creativity of Bramble’s kits while keeping the experience clean and trustworthy for parents.

Conversion Strategy

Every page was designed with CRO principles in mind. Information is structured into short, digestible modules so parents can quickly scan and understand the value. Product pages highlight clear benefits like easy cleanup, safe ingredients, and hands-on creativity, reducing friction in the path to purchase.

Custom Iconography

To make the value of each kit instantly clear, we created custom icons that highlight the product’s unique features. These icons bring personality to the site while quickly communicating practical benefits such as “all materials included” and “mess contained.”

Built on Horizon

We built the site on the Horizon Shopify theme, giving Bramble a highly flexible foundation. Horizon’s customizable blocks let the team add, edit, or rearrange content without needing development experience. This ensures Bramble can continue to scale and adapt as they expand their product line.

Launch Timeline

The project was completed within a single month. From art direction to development and launch, the process moved quickly, ensuring Bramble had a live storefront ready in time for their first product rollout.

Outcome

The new Bramble Kids website balances fun and professionalism, creating a memorable first impression that tells the brand’s story while driving sales. The result is a scalable Shopify storefront that Bramble can confidently grow as they release new products