Our Approach
Guided Build: Professional. Affordable. Fast.
We used our “Guided Build” strategy, a collaborative Shopify process that gives new brands the structure of a professionally designed site without the cost of a full custom build. Through guided decisions and clear guardrails, we helped the Johnny Fairways team shape their digital presence with confidence.
"We wanted to launch quickly without cutting corners on quality. Conspire helped us build a site that looks premium, functions smoothly, and didn’t drain our startup budget. The process was fast, collaborative, and way easier than we expected."
Johnny Fairways Team
Art Direction
We didn’t just build the site, we helped shape the look. Our team developed the initial art direction, which included:
- Font and color palette selection to create a refined, athletic aesthetic
- Direction for brand photography to ensure cohesive imagery
- A site structure designed to let the product speak first
This gave the Johnny Fairways team a strong foundation they could confidently build on, with a brand identity that felt as premium as the hats themselves.
Execution
Built in a week. Built to last.
Time was a key factor. We launched the full site in under 7 days with no custom code, no bloat, and no unnecessary delays. The build is powered by a premium Shopify 2.0 theme that is:
- Highly customizable
- Intuitive for non-technical users
- Fully responsive and conversion-optimized
Now, the Johnny Fairways team can update collections, photos, and content without needing a developer every time they want to make a change.
The Outcome
A launch-ready brand with a runway to grow
In just one week, Johnny Fairways had a fully functioning eCommerce site that matched the quality of their product, without the price tag of a custom build. With their brand established and scalable systems in place, they’re free to focus on what matters most: growing their audience and selling great hats.
Final Thoughts
Every brand deserves a clean launch
Whether you're building your first product or preparing to scale, you don’t need to choose between affordability and professionalism. With Conspire’s Guided Build strategy, you can have both, just like Johnny Fairways.
